Welcome to the BrooklynVisit our Business DirectoryWelcome to the BrooklynVisit our Business DirectoryWelcome to the BrooklynVisit our Business DirectoryWelcome to the BrooklynVisit our Business DirectoryWelcome to the BrooklynVisit our Business DirectoryWelcome to the BrooklynVisit our Business DirectoryWelcome to the BrooklynVisit our Business Directory

Culture & Arts

Culinary Traditions, Rituals, and the Immigrant Experience

Sahadi’s on Atlantic Avenue and the Feast of the Giglio in Williamsburg show how immigrant communities inscribe their heritage onto Brooklyn’s streets.

2 min read

Food and communal ritual in Brooklyn act as vital, sensory expressions of demographic shifts and historical memory. Immigrant communities have continuously inscribed their heritage onto the borough's commercial corridors, transforming local streets into global marketplaces.

  • 1895year Sahadi's was established by a Lebanese family in Manhattan's "Little Syria"
  • 1941year Sahadi's relocated to its current Brooklyn footprint
  • 1887year the Feast of the Giglio was brought to Brooklyn

On Atlantic Avenue, Sahadi’s stands as a venerated monument to Middle Eastern culinary history. Established by a Lebanese family in Manhattan's "Little Syria" in 1895, the business relocated to its current Brooklyn footprint in 1941. With its sensory, old-world displays featuring massive vats of olives, imported spices, baskets of traditional breads, and bulk grains, Sahadi's provides a direct connection to the Arab diaspora that has long anchored the local economy of Brooklyn Heights and Cobble Hill. It remains a critical resource for locals seeking authentic ingredients for homemade delicacies and prepared foods.61,63,66

Photograph of Sahadi’s storefront or interior
Suggested photo: Sahadi’s on Atlantic Avenue.

In Williamsburg, the Feast of the Giglio represents a powerful, kinetic synthesis of religious devotion, ethnic pride, and neighborhood tenacity. Brought to Brooklyn in 1887 by Italian immigrants from the southern town of Nola, near Naples, the annual July festival is organized by the Our Lady of Mount Carmel church. The centerpiece of the feast is the breathtaking "dancing of the Giglio"—the hoisting and carrying of a four-story, multi-ton wooden tower topped by a statue of San Paolino and a full brass band.67

Lifted on the shoulders of local men, the physical exertion of the dance is directed by an experienced "capo," a leader who serves a two-year term and has earned the special status through decades of community activity. The tradition traces its roots back over 1,000 years to Nola, honoring the sacrifices of St. Paulinus. Amidst sidewalks lined with food stands selling zeppoli and Italian sausages, the lifting of the giglio is a deeply emotional reenactment of history, binding generations of Italian-Americans to their ancestral roots and renewing cherished community values, even as the neighborhood around them hyper-gentrifies.67,68

Photograph of the Giglio feast
Suggested photo: the dancing of the Giglio in Williamsburg.

Sources cited in this chapter

  1. Sahadi's - Wikipedia ↗
  2. Sahadi's - City Lore ↗
  3. Sahadi's | Brooklyn | Restaurants - NYC Tourism + Conventions ↗
  4. Feast "Dance" of the Giglio Festival - NYCdata | Uniquely NYC - CUNY ↗
  5. History | OLMCFeast ↗

Share this site

Send this page to a friend, or let someone scan the code with their phone.

↑